At Northern Industrial Flooring, we pride ourselves on having an experience, customer focused team. Meet some of our team members and learn more about the great individuals that help set us apart from our competition!

Office & Management

  • Jef Berlew

    Jeff BerlewPresident

    Jeff is not only the “boss,” but he also built our company from the ground up. He is still growing the company by his hands-on approach and runs things with a true service commitment and integrity.

    The development of what is known today as Northern Industrial Flooring started when Jeff was in high school. As if starting his own business wasn’t enough, Jeff also has earned two Associates Degrees - Residential Construction and Architectural Drafting - from Vincennes University. In addition, he also holds a triple Bachelor’s Degree from Indiana State University in Construction Management, Business Administration, & Industrial Supervision.  

    Jeff enjoys spending time outdoors with his children and his girlfriend Carrie.  Jeff is also very active in the local Boyscouts organization as the new Scoutmaster.

  • Dave ThompsonOperations Manager

    Dave Thompson, Operations Manager
    Dave has been installing and supervising flooring projects for 25 plus years.  Even with his years in the trade, Dave is constantly improving his skill and knowledge by attending seminars, and product workshops. In his spare time he enjoys being with his family and the many adventures they do together, such as the recent Iditarod Sled Dog trip he went on with his father.

  • Pam

    Pam BlankenshipOffice Manager

    Pam is a long time valued employee of Northern Industrial Flooring with 30 plus years work experience. Whether it is learning a new skill, taking a class at Trine University, or becoming certified in a certain area, Pam is detail-oriented and serves our company and our clients very well.  When she is not at work, she enjoys doing arts and crafts, outings with her children and grandchildren, and of course spending time with her husband of 43 years, Darill.

  • Angel

    Angel StrawAdministrative Assistant


  • Brandon ShouseSenior Account Manager

    Drawing on over a decade's worth of experience in the industrial and retail flooring industry, Brandon prides himself on his customer-centric perspective and consultative approach with each client. He earned a Bachelor of Arts in Business Administration from Thomas More College (Northern Kentucky) with double majors in Business Management and Human Resources, allowing an insightful perspective on every level of business. Brandon covers Southern Indiana, Southern Ohio, Illinois and Kentucky for our clients.

  • Dave Harmon Sr.Sales

    Dave is one of our most seasoned sales professionals with 40 years experience.  He is especially knowledgeable of our products and flooring systems. Dave continues to share his skills and knowledge with the new generation of our team. In his spare time, Dave enjoys his family and grandchildren.

  • Doug Peach

    Doug PeachSales

    Doug has 40 years in outside technical sales experience. He is well known in the flooring industry as he stays very active in national conferences such as the World of Concrete Expo.  Doug is also a veteran of the Vietnam War. Doug enjoys spending time at his vacation home in Florida.  He also enjoys his time spent in Michigan going to his boat and fishing.

  • Tom Hendrick

    Tom HendrickSales

    Tom is well-seasoned in the flooring installation business with 40 years experience. Our clients consider Tom to be dependable, reliable and trustworthy in providing the services they need. Tom enjoys vacationing with his wife and family, especially his grandchildren! When he is not working, Tom enjoys taking his grandchildren to see local hockey games. Tom covers our clients in Central and  Northern Indiana.

  • Lance

    Lance BrodockSales

    Lance has 10 plus years in Sales and Project Management. He has been instrumental in building customized sales proposals which are tailored to meet each individual customer’s needs. His innovation and creativity have helped with the growth and development of special products and services we provide. Lance is known for not only making lasting partnerships with our clients and business partners, but he is also active in his community through the Chamber, United Way, and various youth sports organizations. In his spare time, Lance enjoys spending time with his wife Jessica and their three children.

  • Scott

    Scott TownsendSales